ENHANCE LA JOLLA

Revitalizing the Village of La Jolla; In partnership with the La Jolla Community Foundation

In working with the City of San Diego, it became apparent that a Maintenance Assessment District (MAD) was required in order to make improvements to property in the public right-of-way. To achieve our mission, La Jolla Community Foundation was instrumental in forming Enhance La Jolla, a 501(c)(3) organization that manages the MAD in the Village of La Jolla. In addition to undertaking the leadership role, the LJCF underwrote all the legal, marketing and engineering expenses involved in creation of Enhance La Jolla and the MAD.

The district includes residential, commercial, public, and non-profit property owners in the La Jolla Village.  Property owners pay an annual assessment through their property taxes, with the funds being dedicated exclusively to providing landscape and maintenance services that benefit the Village.

ELJ is dedicated to the maintenance and physical improvement of the Village of La Jolla. The organization’s primary goal is to ensure that the Village remains the jewel of San Diego, creating inviting public spaces that bring people together and improve the quality of life for residents, businesses, and visitors.

In addition to managing the Maintenance Assessment District (MAD), Enhance La Jolla (ELJ) partners with the La Jolla Community Foundation (LJCF) to implement privately contracted capital projects.